, WETHEURBAN

BLK DNM SPRING/SUMMER ‘12 SHOWCASE

Be prepared to meet your new obsession. The new Warby Parker of denim! The other week our newest favorite denim company, BLK DNM, invited select bloggers and figures in different facets of the industry to join them at their art-filled Soho store to enjoy a night of complimentary fittings and champagne.

Created by Johan Lindeberg, the denim brand sets itself apart from others in the sense that it doesn’t conform to typical fashion seasons (with new products launching constantly) and strives to be more online-driven than anything else. The night consisted of a lot of denim talk and guests swooning over how well each various pair of jeans fit each person. If you’re ever looking for some new denim, this is the place to get them!

photos: Pier 59

BLK DNM SPRING/SUMMER ‘12 SHOWCASE

Be prepared to meet your new obsession. The new Warby Parker of denim! The other week our newest favorite denim company, BLK DNM, invited select bloggers and figures in different facets of the industry to join them at their art-filled Soho store to enjoy a night of complimentary fittings and champagne.

Created by Johan Lindeberg, the denim brand sets itself apart from others in the sense that it doesn’t conform to typical fashion seasons (with new products launching constantly) and strives to be more online-driven than anything else. The night consisted of a lot of denim talk and guests swooning over how well each various pair of jeans fit each person. If you’re ever looking for some new denim, this is the place to get them!

photos: Pier 59

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