PRADA SPRING/SUMMER 2012 CAMPAIGN

“Bathed in sunlight. Fueled by optimism. Girls and cars stop and stare at the future in this Technicolor mise-en-scéne of desire.” says PRADA on its latest campaign images. Once again, the luxury brand seamlessly beats out a ton of other campaign’s this year with its 1950s-inspired, sunny and sophisticated gas station setting shot by Steven Meisel. Hot rods, luxe, and sophisticated all star models. What more could you ask for?