“Rethink,” a project by London-based consultancy Build aims to strip away the (apparently) alluring packaging of cigarettes and showcase them for what they really are.
The concept strips away all design elements and lists the terrifying ingredients in cigarettes and how much time each pack of cigs is shaving off your life. Interesting to think how simple typography is shocking me more than the extremely grotesque photo’s society has showed us of smokers insides.
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