, WeTheUrban

LACOSTE’S POLO OF THE FUTURE (12/12/12)

Lacoste celebrates its 80th birthday with a look towards the Polo of the Future, in this video by agency MNSTR. The forward looking, fantastical film shows a shirt that can be changed up with just a swipe of your hand — its fibers are now intelligent, and its surface is dynamic.

At the end of the film, viewers are invited to go to this site, which will go live on 12/12/12. There, they can submit their own vision of a futuristic polo shirt, and a few of the most creative ones will be brought to life by an artist and featured online. Super sick, right? Check out the video after the jump:

LACOSTE’S POLO OF THE FUTURE (12/12/12)

Lacoste celebrates its 80th birthday with a look towards the Polo of the Future, in this video by agency MNSTR. The forward looking, fantastical film shows a shirt that can be changed up with just a swipe of your hand — its fibers are now intelligent, and its surface is dynamic.

At the end of the film, viewers are invited to go to this site, which will go live on 12/12/12. There, they can submit their own vision of a futuristic polo shirt, and a few of the most creative ones will be brought to life by an artist and featured online. Super sick, right? Check out the video after the jump:

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  7. paulichu reblogged this from cottonmoon and added:
    I don’t really care about the technology. I just want a shirt that looks like the colour change in the purple/blue/green...
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