Generation Love
Generation Love, a collaboration between two friends determined to create a range of fashion-forward tees while doing “the right thing,” joins the new wave of design with a conscience. The resulting collection of eco-friendly clothing also taps the current casually glam look for an effortlessly hip aesthetic.
Designers Roni Hirshberg and Audrey Bressa-Valcourt share in the design process, each adding their distinctive personalities while creating a cohesive collection. Using organic cotton and recycled polyester alongside other sustainable fabrics such as Tencel and micro modal, the duo aims to always choose materials that don’t leave such a heavy environmental footprint and hope that one day this will be the norm for every label.
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