ALY SILVERIO FOR WETHEURBAN ISSUE 6!
Name: Aly Silverio / Age: 19 / Location: Cary, North Carolina / Occupation: Owner & Designer @ Jawbreaking
Aly has been running Jawbreaking since the summer of 2008 at just 15 years old (oh, the good old Myspace days). Originally starting as a handmade polymer clay jewelry line, Aly has since turned the company into a booming clothing business worn by celebs like Kyle Jenner, all the boys from One Direction, + Ed Sheeran and it’s sold online and in retail stores (like Zumiez) across the nation. [view the full issue here]
Aside from designing all of the clothing, Silverio also single-handedly takes care of packaging orders, handling customers, site design, and runs all 6 social media accounts for her and Jawbreaking (all adding up to a whopping 61,000+ loyal following as of early February). Her hard work and stylish eye have just recently allowed her the opportunity to buy her first office space for Jawbreaking in North Carolina and the sky is only the beginning for this inspiring young fashionista
*All photo’s by Danny Roche
WeTheUrban: What do you love most about what you do?
Aly Silverio: Obviously I love everything about what I do and I love that I’m living out my ultimate dream. But when people tell me how my story inspired them to do go after their own dream? That’s something that will never get old to me. The fact that I was able to make an impact on someone else’s life is a great feeling and I know I’m doing something right here.
WTU: What are two main things you’ve learned while pursuing this career?
AS: Well, for one, you can’t just expect success to fall into your lap because nothing comes easy. It doesn’t work like that. You have to kick ass at what you do and keep kicking ass to reach your goals. I’ve had my fair share of failures, trial and errors, and obstacles, but it’s all a part of the process and you have to know how to work for what you want. Secondly, people are bound to be mean, people are gonna hate you, and people will criticize you. Yeah, it sounds bad but if anything, you should be using the negative comments as the fuel to your fire to prove them wrong. It’s good to keep this mindset that people who try to bring you down will be dead wrong when your dreams are becoming a reality. The rush of accomplishment is that much more satisfying.
WTU: Has your family played a big role in your success?
AS: My family has played a HUGE role in my success, especially my mom. My mom is the best mom-ager a gal could ask for and I think I would have been a hot mess if I didn’t have her around to help me out. Without her, Jawbreaking wouldn’t be half as the successful company it is today and I’m so incredibly thankful for her putting up with me and my antics on the daily. It’s so much fun for me to work with my mom because she’s definitely my best friend and she keeps me on my toes at all times.
WTU: Just how much has your career evolved over the past few years? Did you ever foresee this?
AS: My career took a complete 360 in the course of like, a month last year. It’s absolutely mad. All the things that happened in the past year alone: One Direction in Jawbreaking, getting into stores across the US, expanding to this worldwide customer base… it all happened so quickly but I wouldn’t have had it any other way. I’ve had these goals pinned up on my ceiling for the past year and it says “REMEMBER YOU WANT TO” and it lists all of my goals. Well, I checked off almost half of them and they were even the unrealistic ones. “Get into (at least) twenty stores by the end of 2012” was still unchecked in December, so I kind of gave up hope on that one… Until Zumiez picked us up to be in FORTY stores across the US that month. All I’m saying is that if you told me last year that I would have what I have today, I would have been like, “Ah oh my god, I wish! Maybe one day! We’ll see, that’s crazy though!”
WTU: What is it like knowing so many people look up to you? Ever feel pressured to keep up?
AS: It’s crazy to think that so many people look up to me and are so inspired by me. Just five years ago, I was your average high schooler trying to figure out what I wanted to do with my life, where I wanted to go to school, chasing boys, and floating amongst the every “clique” possible. Now it’s like I’ve got over 20,000 followers on twitter and all of these people telling me I’m their biggest inspiration or that they’d cry if they met me because it would mean so much to them. I just think to myself… “When did this become my life?! These people look up to ME?” Nothing makes my day more than seeing a tweet or an e-mail about that kind of stuff.
WTU: What would be “the dream” for you?
AS: I’m living it. Minus my penthouse apartment in NYC, of course… but I’m working on it ;)