, WeTheUrban

FASHION: JOGG Jeans by Diesel

WeTheUrban cover star and artistic director for iconic Italian fashion label DIESEL, Nicola Formichetti, describes their new hybrid Jogg Jeans as a “crossbreed between jeans and activewear”. We dig it. These aren’t just your typical skinnies with added lycra, jeans actually designed to run, leap, jump and dance. 

DIESEL also injected some serious cool into the Jogg Jeans campaign by pairing up Azealia Banks with street dancers and (incredibly flexible) breakdancers. Peep the video after the jump:

FASHION: JOGG Jeans by Diesel

WeTheUrban cover star and artistic director for iconic Italian fashion label DIESEL, Nicola Formichetti, describes their new hybrid Jogg Jeans as a “crossbreed between jeans and activewear”. We dig it. These aren’t just your typical skinnies with added lycra, jeans actually designed to run, leap, jump and dance. 

DIESEL also injected some serious cool into the Jogg Jeans campaign by pairing up Azealia Banks with street dancers and (incredibly flexible) breakdancers. Peep the video after the jump:

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