FASHION: WeTheUrban’s Jillian Mercado Stars in Diesel’s SS14 Campaign
It’s a surreal day at the WeTheUrban offices! Our Executive Editorial Director Jillian Mercado’s first international campaign image for Diesel shot by legendary photography duo Inez & Vinoodh has just hit the net!
Since he left the house of Mugler and became Art Director at Diesel, talented designer/mogul/WeTheUrban cover star Nicola Formichetti has been preparing cool ideas and new projects for everyone’s favorite denim brand.
Some time ago, we saw the first creative project titled #dieselreboot creatively done through Tumblr and today we can get a taste of his new (and very limited) Diesel Tribute collection campaign, shot entirely with an iPhone.
FASHION: JOGG Jeans by Diesel
WeTheUrban cover star and artistic director for iconic Italian fashion label DIESEL, Nicola Formichetti, describes their new hybrid Jogg Jeans as a “crossbreed between jeans and activewear”. We dig it. These aren’t just your typical skinnies with added lycra, jeans actually designed to run, leap, jump and dance.
DIESEL also injected some serious cool into the Jogg Jeans campaign by pairing up Azealia Banks with street dancers and (incredibly flexible) breakdancers. Peep the video after the jump:
#FASHION: NICOLA FORMICHETTI NAMED NEW ARTISTIC DIRECTOR @ DIESEL
After officially completing his time at Mugler just a few days ago, WeTheUrban cover boy, designer, stylist and fashion editor Nicola Formichetti has been appointed by Renzo Rosso (OTB Group CEO) as the first Artistic Director of DIESEL *sequels with excitement*!
Nicola will now be in charge of product and communication mainline Diesel, like Diesel Black Gold and even in the interior line of the brand. Closer look after the jump:
NICOLA FORMICHETTI FOR WETHEURBAN 6: THE FORMICHETTI FORMULA
*Photography: Kevin Amato
WeTheUrban Issue 6 has officially landed! Check out the full issue online here.
In this exclusive interview (with Rachel Schwartzmann), creative mogul Nicola Formichetti discusses his inspiration, projects and successes and shares his advice for the next generation of innovators looking to break into the enticing world of fashion:
#NYFW: WETHEURBAN ISSUE 6 LAUNCH PARTY
This past Sunday we had so much fun at our issue 6 launch party hosted by WeTheUrban Editor-in-Chief, Willie Greene, and Nicola Formichetti! Big thank you to the 300+ people who popped by @ Hotel Americano to come celebrate with us! More pics after the jump:
Special thanks to our sponsors: Red Bull, Brooklyn Spectacles, And - Also, Red VLVT, and 42 BELOW
WETHEURBAN ISSUE 6 COVER FEATURING NICOLA FORMICHETTI
It’s finally here! This issue we were super thrilled at the chance to work with fashion juggernaut, Nicola Formichetti!
I started WeTheUrban three years ago when I was just 15 years old. Never take no for an answer and always follow your dreams. Nothing is impossible! Stay tuned to see how you can get your hands on a copy of this bad boy!
Photography: Kevin Amato