#FASHION: PRADA REAL FANTASIES SS13 LOOKBOOK

For the SS 2013 Prada Real Fantasies lookbook - artwork by Lok Jansen and Jeroen Koolhaas - Prada experiments a multi-faceted collage of hand-drawn and painted shapes, casting the shadows that they project.

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PRADA REAL FANTASIES FALL/WINTER 2012

Commissioned by Prada, the Rotterdam-based AMO has created a super retro-futuristic video campaign drenched in digital, mixed media motifs. Models are depicted amongst a backdrop of an advanced society of machines and geometric landscapes, envisioning the future of fashion as a retrofitted past. Surrealism at its chicest. Check out the full film (above)!

#MFW: PRADA SPRING/SUMMER 2013

Today’s Prada Spring/Summer 2013 show during Milan Fashion Week was pure luxe floral eroticism. This season, Muccia Prada stuck with the popular flower motif trend - but gave it her own beautiful twist (the woman is literally in a league of her own). 

There were coats, playsuits, skirts, and tops. The accessories were gorgeous: lust worthy thick rimmed floral frames and Japanese geisha-style sandals and leather socks in metallic gold, silver, white and pink, adorned with pretty bows.

PRADA x VAHRAM MURATYAN’S T-SHIRT COLLECTION

After the virtual lookbook “Prada Parallel Universes” made in collaboration with Illustrator Vahram Muratyan at the beginning of year, now comes a unique capsule collection of basic unisex T-shirts with different prints inspired by creations from Prada’s spring/summer 2012 collection - from heels with flame detailing to statement sunglasses! The shirts hit specific stores in mid-July priced at €150. Need!

PRADA SPRING/SUMMER 2013

Absolutely exceptional! Miuccia Prada has, once again, put on an amazing show to accompany and even better collection. Presented Sunday evening in Milan, a mixture of women, young lads, and even some more mature models graced a slopped runway donning Prada’s brand new look.

Minimalism and sportswear clearly influenced the designer as the collection fuses mute colors and headbands with subtle hints of personality like two-toned polo shirts or a stripe on the lapel of a jacket. An absolutely flawless collection and totally not the worst way to close out Milan Fashion Week. Check out footage of the full show (above)!

FILM: PRADA PRESENTS “A THERAPY”

PRADA summoned the ever-so controversial Roman Polanski for its latest short fashion film titled ‘A Therapy’ starring  Helena Bonham Carter and Ben Kingsley. This therapy session takes a fun twist ! Enjoy (above) 

PRADA’S PARALLEL UNIVERSES

Graphic designer Vahram Muratyan, best known for his Paris Versus New York series of posters and book has collaborated with uber luxe fashion brand Prada for Parallel Universes 2012, a series of animated gifs. 

“Parallel Universes is a virtual road paved with Prada 2012 spring/summer men’s and women’s accessories, which highlights through rapid and intuitive movements two parallel universes that meet under the auspices of Prada style.”

Check out the rest of the gifs over at the Prada microsite!