To give fans a preview of the collaboration, the company has released a new & colorful commercial starring the Roc Nation singer.
RITA ORA COVERS KENDRICK LAMAR’S “SWIMMING POOLS” (VIDEO)
A few nights ago at a sold out gig at the Highland Ballroom in NYC, Rita Ora gave a nod to Kendrick Lamar and covered his radio wave hit “Swimming Pools (Drank).” While Rita’s good friends Big Sean and Wale were in attendance, the blonde bombshell was also supported by none other than Jay-Z who watched the show from the wings.
The 22-year-old will be heading out on the road in 2013 on her ‘Radioactive’ tour, which will see Rita play various cities across the UK - but until then, check out her sick version of K.L.’s song after the jump:
RITA ORA | ROC THE LIFE (ACOUSTIC PERFORMANCE)
Roc Nation’s newest prodigy Rita Ora (who at this point really needs no introduction) clearly doesn’t require gimmicks or lots of flash to entertain her ever-growing fan base. Today she brings us an absolutely amazing live rendition of “Roc The Life” from her upcoming debut album ORA. Check it out!
WETHEURBAN MIX #1 - MAY 2012
It’s finally here! Our first ever full Mixtape! This May we bring you the perfect juxtaposition of “a little bit of this and a little bit of that”. From Yuna singing to you bed and Rita Ora serenading you with Outkast to The Beastie Boys and Kimbra getting you out of your seat to shake that ass. Enjoy!