This Brand Ran A 100% Retouch-Free Campaign to Promote Body Positivity

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Last month, fashion brand Missguided was widely praised for its use of unretouched imagery, and following this success, the brand decided not only to include women’s so-called “flaws,” but celebrate them.

The campaign features nine “babes of Missguided” and aims to empower women and champion body positivity.

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The line-up of women includes models, body positive activists, and bloggers. 

“I think it’s super important that we promote body confidence because let’s face it we were all both into this world as an individual and our individuality makes us beautiful,” said model and body positive activist Felicity Hayward.

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You can see the whole campaign here!