Meet Groupie Love

Independent designers have become a powerful force in the fashion and jewelry industries, with many being able to create their own empires from the comfort of their homes thanks to the digital era we live in.

The reasons for their appeal are clear enough — independent brands have a strong individualist aesthetic that speaks to customers, who want something unique, which you may not always get from the established houses. Plus, the exclusive nature of independent jewelry designers means that you’ll rarely, if ever, have to experience “outfit-twin horror”. 

We've had one particular indie brand on our radar. Meet Groupie Love!

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"For us, music is food for the soul and an instinctual part of being human--individually and collectively"

Four years ago, Mary Callahan created an original pair of earrings expressing her individual sense of style, and her love for music. This idea evoked the creation of Groupie Love: a collection of timeless pieces that pay respect to music, and the color of sound that comes with it.

Family friends now for 15 years, Mary and Kylie Kennedy have partnered up to share their appreciation for music and grow this foundation into a blossoming business.

"Recognizing the impact music has on the world, our mission is to empower each individual through their personal expression of music, allowing signature styles to speak."

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From Led Zepplin and Pink Floyd inspired pieces to a huge variety of accessories made from luxurious stones, Groupie Love has covered all bases. Head to to get some pieces of your own! 

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Photography: Chris Bilagody @chrisbphotos
Model: Mayci Stephenson @maycistephenson
Hair: Preston Marks @prestonmarks