Denim Crush: STS Blue


Los Angeles is not only home to the biggest apparel and denim manufacturing hub in the United States, but it's also where some of the coolest under-the-radar clothing brands do business these days.

Distanced from the pressures, expenses, and competitiveness of, say, working in New York and participating in the New York Fashion Week rat race, these emerging brands are designing on their own terms — releasing new pieces when and where they see fit and often prioritizing ethical, local production.

With the exception of a few, most made-in-LA brands aren't trying to stand up against the fashion-month big guns on a runway. Instead, they're laser-focused on creating well-crafted pieces people actually want to wear, at price points that many of us can actually afford.

Isn’t it about time you invested in a new pair of jeans? Whether you’re aching to nab a pair of patched jeans or simply want to invest in some classic skinnies for fall, you never actually need a proper excuse to shop for denim.

However, it’s because denim is such a staple year-round that we often turn to the same old designers season after season. Snore. So we’re spotlighting a new denim brand that we love: STS Blue.

Also based in LA, STS Blue is a rising brand to absolutely put on your radar.

We're so used to parting with upwards of $100+ for a good pair of jeans, that we're conditioned to expect great denim to be expensive. But it really doesn't have to be, and STS Blue is proof of that. Their styles are modern and wearable and edited to a color palette of black, white, red, traditional blue and more. 

As a bonus, STS Blue also boasts customizable options on a selection of its jeans jean jackets that include customized embroidery. With the option of two fonts and five colors, you can have your own personalized monogram added to the back of the jacket. The best part? It's totally free. This could totally be a dope standard turned vintage piece or even a cool personalized gift idea.


Like so many LA labels STS Blue provides cool, timeless wardrobe staples, but with their own distinctive twist and special attention paid to construction and fit.


Get shopping! Find your inner STS blue muse at Nordstrom, Macy’s, Dillard’s, and Von Maur, or online at

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Willie GreeneComment