THE MOST HUMAN BRAND: KNOWN SUPPLY
It all started with a hook and some yarn.
Many moons ago, Krochet Kids Intl. founder Kohl Crecelius handed down his learned crocheting skills to his friends Travis and Stewart. Although not the typical pastime for high school guys, their work was received with high praise and demand. As soon as their classmates got hip to their one-of-a-kind headwear, they began taking custom orders and selling their crocheted masterpieces to anyone who would buy them. It was this work that got them dubbed by the hometime Spokane, Washington newspaper: the "Krochet Kids".
After graduation, college found the trio at separate schools with crocheting mostly on the backburner. It wasn't until the summer breaks where they volunteered in various developing countries, searching for understanding and purpose, did the inspiration for a full-blown organization sprout.
The war in northern Uganda is Africa's longest running war. For more than 20 years the Acholi people of northern Uganda have not known peace but have seen the security, economy, and morality of their homelands erode year after year.
More than 1.7 million northerners have been displaced by the war and live in harsh and often desperate conditions in camps for the internally displaced. More than 300,000 children under the age of five suffer from malaria, pneumonia, diarrhea and preventable diseases. 1,000 people are dying every week because of this war. Many women and girls are forced to trade sex for basic necessities, obviously contributing to the spread of sexually transmitted diseases.
"It was then that we realized the simplicity of crocheting to be its most profound quality. With hook and yarn, people could make amazing products. Being paid a fair wage to do so would allow for them, for the first time, to provide for their families and begin planning for the future. By teaching these people to crochet, we would be empowering them to rise above poverty. We decided right then that we were going to do exactly that."
And just like that, Krochet Kids Intl. was officially born. Since 2007, Krochet Kids Intl. have employed hundreds of people from Uganda and Peru to create a broad array of gifts that give back. From providing ethical facilities to work out of mentorship and education, they have proven to be one of the most exciting, transparent and inspiring non-profits we've come across in quite some time.
A NEW MOVEMENT
From their 10 years of brilliant work with Krochet Kids Intl, founders Kohl and Travis were inspired to create KNOWN SUPPLY: a clothing brand and movement humanizing the fashion industry by way of celebrating and taking care of the very people who make the clothing we buy.
"We introduce you to the woman who made your apparel in an effort to bring people back to the forefront. Each KNOWN SUPPLY product is accompanied by the signature of the person who made it."
Aside from their own apparel line, another KNOWN SUPPLY trademark is their partnerships with other growing clothing brands. KNOWN SUPPLY carefully selects partners with aligned values and helps elevate their operations by providing education and insight into implementing the best ethical processes.
This includes the option to switch to KNOWN SUPPLY manufacturing. By doing so, brands are instantly afforded the opportunity to 'walk it like they talk it' as this creates even more employment opportunities throughout Uganda Peru. Interested? Apply here.
"As more of us put people first when it comes to making our purchasing decisions, the clothing industry will too. Together with you, we will tell an industry that all people are valuable, and in the process, we’ll change the lives of the millions of people who are a part of it."
They're not called "The Most Human Brand" for nothing! We love KNOWN SUPPLY and their mission. Check out KnownSupply.com for more information and be sure to check out their totally customizable apparel line.