SHEL: Turning Waste Into Wardrobe

It’s believed that every single piece of plastic ever made still exists to this today. Unfortunately, most plastics are not made biodegradable – they just continue to break down into smaller and smaller pieces and, along with more trash than we can literally comprehend, end up dumped into the ocean and swallowed by hundreds of animal species.

Plastic has got to go, but while companies and people are beginning to cut down, it still isn’t disappearing any time soon. If we continue to use and dispose of it at this rate, the ocean will have more plastic than fish by 2050. Not sure about you, but that terrifies us here at WE THE URBAN.

That is where recycling comes in. While only a small portion of plastic is currently recycled, more and more fashion companies are doing their bit by transforming plastic waste into – you guessed it – clothes and accessories. If it’s going to be around for hundreds of years anyway, why not wear it?

Meet SHEL: an emerging fashion brand that knows that leather, fur, plastic, exotic skins, and other animal-derived material contribute to this multifaceted environmental crisis. So what are they doing about it? They’re making responsible choices by creating their fashionable products with recycled, cruelty-free, and sustainable materials.

Offering a fun range of hats, bags and jewelry, SHEL is completely made in the USA and is a proud member of 1% For The Planet; meaning they don’t 1% of their annual revenue to environmental causes.

Some of our favorite pieces include the Indigo colorway which features as a dope baseball cap, everyday clutch and tote!

It’s rare to find a braided necklace at an affordable price, let alone a sustainable one. SHEL offers two options in either white or black.

SHEL’s collaborations also use fashion as a vehicle to inspire change. Most recently, SHEL collaborated with Boxed Water, and designed custom hats made from recycled plastic textile. You can read more about that here.

The sustainable fashion revolution will continue to influence designers and brands as they see the beautiful possibilities of recycled materials from plastic bottles, cork, and wood to industrial waste, rubber, and other materials.

Mark our words: Ethical, eco-conscious fashion is the wave of the future and SHEL is helping lead the pack. To learn more and shop for yourself, check out

Willie GreeneComment